In this post I’m sharing why you might want to use Pinterest to promote your business in 2020.
I’m sharing the Pinterest tips from the past month that took my account from 6000 engaged viewers to over 50,000.
(Note, this is one mother of a guide, so you might want to grab your notebook or, um, pin this post 😉 to save it for later)
When I first started using Pinterest to promote my business, I got disheartened really quickly.
There seemed to be no set ‘strategy’ on what works!
It felt like a consuming process of trial and error, which started to really suck away at my time. But I set my sights on figuring it out. I did a ton of research, and now I’m much preferring Pinterest over any other marketing channel!
Pinterest is so good for almost every kind of business.
I used to think it was just for businesses who had beautiful images, but actually, anyone who can create a basic text-based image can use Pinterest to drive traffic to their site.
It’s also much faster than waiting for Google to show you in search results,
a ton cheaper than using social media ads, and also
faster than building a community or a following on Instagram.
One other major bonus is that Pinterest is still hugely underrated by most bloggers and business owners, despite having millions of users. This means it’s much easier for your work to get noticed than most of the other saturated social platforms!
Because Pinterest is a search engine, and people on it are searching for very specific information. When I built this site, the first place I went for help on what people were looking for was Pinterest.
But also, using Pinterest just felt so good to me!
Why You Want To Use Pinterest To Promote Your Business
Here are the main reasons why right now, I’m preferring Pinterest over all other forms of traffic generation;
1. Pinterest is great for introverts.
I’m an introvert. Like, a massive introvert. I think I’d quite happily sit alone in a log cabin for days on end surrounded by books and nature and just read and eat good food, quite happily all alone.
Maybe that’s just my dream right now as I’m currently living with my brother in New Zealand as part of our digital nomad family adventure, which basically means I’m never alone as there are four children six and under running around 😀
But honestly, I’m by nature a private person who really has no desire to become an influencer.
I just want to continue to do what I’ve always done, support great women as they step into their own spotlights, and create anonymous(ish) businesses that create a living for me and my family.
And Pinterest means I still get traffic to my site, without feeling any pressure to ‘show up’ daily.
As a storyteller, sometimes I like sharing stories. But sometimes I just want to sit and write in my notebook and not turn on my phone whatsoever.
And sometimes I just want to throw my phone away altogether, but I’m aware that’s probably just me!
The point is, using Pinterest allows me to reach people who are interested in what I’m sharing, without having to show up and share my entire life on social media every day.
2. Pinterest Vs Instagram – Which Is Best For Marketing Your Business?
Both Instagram and Pinterest take time to learn. There are different strategies you can use to try to get your content found. Both platforms thrive on fresh new content.
Unlike Instagram, which wants users to stay on the platform, Pinterest works by helping people to find new content – away from it’s main site. Which means for you as a blogger or business owner – Pinterest wants you to generate content on your sites for people to find.
Instagram doesn’t want you to find new content on anywhere other than on Instagram. So they make it harder for you to link away to your sites, except for that tiny little link up in your bio. They want you and your potential followers to stay right there on Instagram!
So if you want to be an Instagram influencer or marketer, the best place for you to grow your business is on Instagram.
If you love not having the pressure to show up and talk to all the peoples every single day, and would rather just focus on your art or business or what you do, and creating every day outside of social media, Pinterest should definitely be your go-to!
3. Nobody On Pinterest Cares What Your Images Look Like
On Instagram you have to kind of pigeonhole yourself into a particular kind of ‘look’. Your followers expect you to show the same sort of thing, and talk about the same sort of thing, and edit your images with the same kind of filters, every day.
If you’re someone who loves to play and create and experiment with different things, or you don’t like manufactured aesthetics where everyone looks the same, you’re likely to find Instagram restrictive.
On Pinterest though, you don’t ever have to selfie. Which is a win for me as a parent who works from home in my pjs most of the time, with my hair stuck up in a bun, make up and bra free.
Sure, I could show up like that and be real over on Instagram, looool. But the truth is I don’t care to! I dislike being centre of attention, and love working away on ideas and products and content that helps people.
Which is why I love Pinterest, because over there, nobody cares what your image really looks like.
They care about the link that your pin is sending them to. They care about the content, whether that’s your latest recipe, way to get your kid to sleep, or how to kick ass in meetings.
It’s the opposite of Instagram, where images need to be perfect, where you talk about gained or lost weight, or what you’re wearing – the kind of stuff that makes me feel a bit ill / perfectionist on Instagram, and bored over on Facebook.
3. Pinterest is easy.
Ok, it can be a bit time intensive. But you can outsource your pinning to a Pinterest VA who can take that away from you, and there are awesome tools you can use to help (more about that later).
But other than that, it doesn’t really take much more thought than creating your content for your sites and sharing it.
The difference is with Pinterest is that people are actively looking for content here, whereas on social media sites in general people aren’t looking to hear about your latest tips/ recipes/strategy / etc.
4. Pinterest is free.
Ok, you can promote your pins on Pinterest just like you can run an ad on Facebook.
But because Pinterest is a search engine, people are actively searching for your content. So Pinterest will promote it amongst the sponsored pins!
For free. Sure, if you use ads, you’re going to supercharge your engagement, views, and clicks. But you can still gain amazing results without ads. The same way anyone who knows how to SEO their blog content can get found on Google, without paying for it. I guess the ‘paying for it’ part comes in with spending your time learning SEO, vs paying for ads.
So you can choose your time vs your money as to how much engagement your content gets.
5. Pinterest’s main audience
Pinterest’s main audience is an affluent, female audience. 54% of women aged 34-55 are on Pinterest, and 35% of them have a household budget of over 100k, according to Pinterest.
If you sell or create for to women in this demographic, Pinterest needs to be on your marketing hit-list!
What You Need To Know About Using Pinterest To Promote Your Business
Ok so that’s why Pinterest is awesome.
But how to use it to grow your business, and to get a ton of traffic to your sites?
You need to grow your Pinterest account engagement and your following.
Growing your followers and your engagement means people are liking what you share and sharing it themselves, which means more followers and engagement;
with the ultimate aim of your followers being so interested in what you do and share, that they click through to your site.
When they land on your site, you get to capture leads, create conversation, and help your clients and readers in whatever awesome thing that you do.
Getting Started Using Pinterest To Promote Your Business
Here’s what you need to do to start generating traffic and engagement for your brand using Pinterest – how to do each one is below.
- Create attractive pins
- Pin like a maniac.
- Join Tailwind
- Join Tribes on Tailwind
- Relentlessly follow others (There is a technique to this, don’t just follow everyone)!
- Create boards relevant to your niche/business
- Create an interesting profile
- Use Pinterest ads to start with
- Join group boards
- Use rich pins
- Create multiple pins for each post or page on your site
- Make Pinterest a commitment that fits around your life
- Don’t quit when it doesn’t work (Don’t miss this part – it’s not quite what you think)!
- Track your results
- Use good keywords and hashtags
- Use killer headlines/pin copy
Stop Doing This If You Want To Grow Your Pinterest Account
When I first started using Pinterest I felt bogged down by all the suggestions of things I ‘should’ do – but I didn’t use any of the following.
So if you’re feeling swamped by all of the should-dos, you can drop some of these and make using Pinterest easier.
- Include your Pinterest account on your site / keep referring to it in every blog post (it’s just not necessary)!
- Spend a ton of money on ads (The best thing about Pinterest is that you can gain engagement without spending a ton of money)!
- Use Facebook groups to promote your post (it can help of course, but your time is more valuable spent elsewhere, like on using Tailwind or spending more time planning your keywords and copy)
- Use other online tools that claim to help you use Pinterest (Tailwind is the only official app approved by Pinterest, anything else could potentially get you banned)
- Create long images and graphics on Pinterest or infographics (As per the Pinterest 2018 update, long images and infographics are no longer prioritised. The ideal pin size according to Pinterest is 600px wide x 900px high.
- Post at a particular time of day – initially Pinterest said after their 2018 conference that the first five pins you pin after a certain time of day (something crazy like 1am, depending on where you live in the world)! would be prioritised, but they then withdrew that.
Just to clarify for anyone out there still following articles online that didn’t get updated!
There are other Pinterest tips out there in the bloguniverse. But these are the ones I used to grow my traffic and following.
Why Increasing Your Pinterest Views Matters
Ultimately if you are using Pinterest for business, you’ll be wanting to drive viewers from your Pinterest account to your website.
The more engaged viewers and followers you have, the more likely it is you will end up with traffic visiting your site.
And so far, it’s working – this site has now been up for approximately two months, and my traffic has doubled from last month to this month – without me doing anything other than Pinterest, not even creating content!
I’ve been busy moving from Thailand to New Zealand, spending time with family here, serving my coaching clients, copywriting and writing for Nanowrimo! which hasn’t left even a few minutes spare for Pinterest the last few weeks.
And yet Pinterest has been my biggest source for traffic. Even Facebook, where I have over 6500 followers.
Starting To Use Pinterest For Business From Scratch
I will be honest – I haven’t gone completely from scratch here. My Pinterest account was actually set up for an old website that I decided not to continue with. But I kept the Pinterest account anyway.
I had even hired a Pinterest VA for the account, and she did a great job at increasing the amount of followers we had.
However, when I looked through the pin quality and the followers, most of the followers looked like spam accounts. (‘Gold Jewellery From Quality’, anyone?).
And the pins’ design were not reflective of my brand values.
The colours and fonts on the pins my assistant made for me felt a bit icky, and not cohesive.
Yes, done is better than perfect. But there has to be some cohesion and understanding of my brand values somewhere!
Combined, I felt that the poor design + poor followers were attracting numbers to my account, but these followers were never likely to be my target clients. Or, more importantly, to click through to my site.
So I released my Pinterest Assistant, and decided to go at it alone. I figured that if I knew how to do it myself, I would be able to give my next assistant proper instruction.
So although I wasn’t starting entirely from scratch, I might as well have been.
The engagement had dropped right down and the followers were mainly people who had spammy sounding accounts, or were just never likely to be my target client.
I was also filled with doubt that Pinterest could be a good traffic generator in 2018, and that it wasn’t already over-saturated!
So, How To Use Pinterest To Promote Your Business?
Here we go, the mammoth list of using Pinterest for business tips, broken down step by step! This list is exactly what I did to grow my account engagement from 6000 to 52000 viewers and gain 0ver 2000 followers (non-spammy ones) over the past month.
1. Create Attractive Pins, Here’s How.
Creating pins that get found and stand out in the super competitive world of Pinterest is kind of like learning anything – writing a book, taking a photo, cooking a recipe.
You do it once, and think you it was awesome, and then a short while later after learning a ton more and getting better, you realise how much you actually sucked.
This is one of my early pins
I mean!!! I didn’t create this, it was from one of my past assistants. It’s not her fault, after all a team member is only as good as their leader.
This had such a poor title – what do people want? who is it for? the colours don’t go together, and I’m not even sure what the background image is meant to be of.
This is how my pins currently look.
My first pins totally sucked. Which is why they didn’t get repinned. At all!
What Is Good Pin Design? And How To Find Good Pin Templates
To create an attractive pin, you’re going to want to use a lot of white space, attractive fonts, and a colour scheme which stands out – pink seems to be a favourite for text-based pins. You also need a call to action, and copy which makes people want to click through to read.
I found template pins don’t really get pinned as much as unique pin designs do – I guess they’re made to be a bit more generic as they look better to sell, but they don’t work as well, in my experience.
You will see badly-designed pins over on Pinterest with a ton of repins, however I think these ones are probably ones that are super old and are still in circulation because they were first/ early to be pinned.
Good Pins Have Strong Titles And Copy!
Good pins that have an element that’s really strong for example, ‘how I earned a million from Pinterest in 12 months in 2018’ tend to get a lot more saves and shares than if your post is ‘how I earned $1 from my blog’ or ‘how to make vegan tacos’ (although Vegan tacos do get pinned a whole ton).
In terms of what to include in your pin, you’re going to want to make sure your subject sounds super hot and interesting, vs blah and boring.
So instead of ‘How To Sell More E-Books’ you could use ’32 Incredibly Powerful Ways To Sell More E-Books’ – which would you be more likely to click on?
When I was a TGI Fridays waitress (yep! and I LOVED waitressing, it gave me an incredible foundation for learning how to sell and upsell) we were taught how to use ‘sizzle’ words to make more sales, and writing copy that sells – or in this case, gets you clicks from Pinterest – is the same.
Use descriptive words to make your pin copy stand out!
You can use hashtags in your Pin descriptions. Don’t go overboard, use 3-5 and use hashtags related to your pin. For example if your pin is about ‘how to make money blogging’ then you need to include those words in your pin title, description, and hashtags.
In this example you might use the hashtags #makemoneyblogging #blogtips #blogincome for example.
I tend to use my hashtags at the end of my description and usually no more than 3, but experiment to see what works best for you – there are no ‘official’ Pinterest rules when it comes to hashtags.
2. Pin Like A Maniac
So as of the summer 2018 Pinterest update, Pinterest is now rewarding Pinners who pin daily. Meaning your pins are more likely to be seen and generate engagement if you pin to Pinterest every day.
This is awesome if you can find time in your schedule to pin – this is allllll about finding pockets of time in your day.
So I pin when waiting for my husband in a car park, pin after the girls have fallen asleep at bedtime, pin in the bathroom, pin while waiting for something to cook, pin while everyone else is watching something on TV, and so on.
I wasn’t pinning in my main ‘work time’ because I use that for content creation, but every other ‘spare’ minute I had, I was pinning.
If you want to get momentum going on your Pinterest account and see rapid results, then get pinning.
What to pin?
Basically the more you pin, the more likely you are to generate engagement and followers. But Pinterest has said it wants fresh, new content, so ideally you want to be generating fresh, new pins for your posts every day. I use the Canva app on my phone to make that fast and easy!
I simply clone a pin I’ve previously used, and tweak the title and image a little, and download! It doesn’t take longer than about 5 minutes to make a single pin.
Ok, I’ll admit, for so long I resisted using Tailwind. Because I actually really, really like pinning manually! I love discovering new things, recipes, links, bloggers, etc.
But I am also a big fan of automating as much as I can in my business, and I quickly realised I could be using those pockets of time for something other than pinning.
Plus, I knew that my previous assistant had been using Tailwind to pin for us, and I had a feeling that this was the main way we had been generating views and follows.
The Best Part Of Tailwind? Tailwind Tribes
And the third reason was because Tailwind offered ‘tribes’ (basically like a big group board where you can pin your own content for other tribe members to find and repin).
Now, Pinterest also offers group boards, but these are a TON of effort to find and join, and I just haven’t got around to allocating time to research and apply to group boards yet.
Tailwind Update 2020 –
Pinterest has said it no longer gives priority to group board pins! Which is why Tribes have become even more important, as they give others a chance to find your pins and share them.
Tailwind Tribes makes it easy to join group boards and get my content found (and easy for me to find content specific for my boards that have been created by others too).
You simply search for tribe topics you might be interested in (blogging, for example, or digital nomad, or homeschool, etc) and then click join.
Each tribe has rules so you’ll want to read these first to make sure your pins are found and you’re not removed from the group, but other than that I found tribes really easy to join and my traffic started to show results as soon as I started to use them.
Tailwind took me a little while to get my head around. It looks confusing when you first land on there. But the best thing you can do is visit Tailwind tribes. It’s simple to use and you can practically ignore everything else Tailwind does when your’re just getting started.
To be honest I was really reluctant to use Tailwind. I hate saying it even! As it seems like every blogger is saying ‘use Tailwind!‘
But it was one of those things I kept reading about and after a while I was a bit like –
Surely not all of these people can be promoting tailwind for their little $3.50 payout or whatever it is!?
Maybe it really is actually good!
And then Pinterest gave Tailwind the official seal of approval at their summer conference (the only app Pinterest approves, which is why I chose Tailwind over Boardbooster or any other app) so I gave it a whirl.
And I only recommend products and services I love, and I really do love the fact that Tailwind makes generating traffic easy, cheap, and saves me a ton of time.
So, number one tip if you want to use Pinterest to promote your business?
5. Relentlessly follow others.
There’s an art to this tip. Your aim with following others is to get them following you back, in the hope that those following you see your pins, and follow your links to your site. There is a ‘right’ way to do this!
First, you’re not going to want to follow just anyone – but you’ll want to target people who you think will actually like your work.
Sounds obvious but you’d be surprised how easy it is to just follow anyone (and end up with a load of unengaged and even spammy followers as a result).
Yes, there are lots of Pinterest farms and cheap outsourced Pinterest accounts which have high numbers but not much ‘real’ engagement or site traffic as a result, and you don’t want to be gaining these as followers!
So here’s how I find people to follow – I find a pin I love, curated by an account I have something in common with.
Why? Because people following this person are likely to therefore likely to be interested in or have something in common with my account too!
So you go to their ‘followers’ list, and Pinterest will pop up in the app a list of their followers, each with a big red follow button next to them – and you can just work your way down the list clicking follow on each account!
How + Why This Works –
If someone is following a digital nomad account, for example, the likelihood is they are interested in travel, digital nomad life, personal finance and working/growing a business online – exactly like I am, and exactly what my blog and coaching practice is about.
So if I follow them, they will see my name pop up in their notifications and hopefully my name will interest them enough or show them how we have similar interests – and they will click over and follow me!
You do want to be a little cautious doing this though – don’t follow hundreds of people at once, or you’re likely to get flagged by the Pinterest system for spammy behaviour – which can even get your account banned.
This happened to me and it took two weeks to get it back up again! 🙁
How To Avoid Gaining Spam Followers On Pinterest
But, here’s what you want to avoid in your merry clicking – avoid the accounts that have a spammy name or look spammy.
Not only does clicking them, even accidentally, mean you will likely get spam followers back, your own feed then gets littered with spammy posts of cat food or lose weight fast tips or just plain ugly pins that are of little interest.
You can tell many spammy accounts purely by the name – to stay on the safe side I only follow accounts with a name that is kind of obvious isn’t a spam account (a personal name with a personal photo) or that obviously and directly relates to my niches and interests. (eg Bluebird Travel Blogger probably shares mutual interests, Blue Photos Online probably doesn’t)!
And an even better way to gain high-quality followers (though this route is slower) is to look at who the pinner is following (as opposed to who is following them).
Most pinners follow only genuine accounts.
So you do the same again – scroll through their ‘following’ list and merrily click away on the follow button!
How To Gain High-Quality Followers On Pinterest To Promote Your Business
As of November 2018, while I’m writing this, Pinterest does not penalise mass following at all, so you can follow as many people as you like – I try to cram in as many as I can in quick five minute pockets of time every day.
By doing this you gain a good chance of gaining high quality followers. But also, p your own feed will be filled with high quality and attractive pins for you to repin and share.
Gaining high-quality followers in this way is a win for everybody!
You’ll start seeing results in your followers really quickly from this strategy too.
And the best part is most active / big Pinterest accounts are also big Pinterest users. I usually read most of the things I repin, even if it’s just a quick skim read.
So you’re likely to generate actual viewers to your site by using this follower strategy.
In case you missed the 2020 Update above – Pinterest MIGHT now penalise mass following.
It’s not confirmed, but I had my account locked for three weeks after I did this back in December. I didn’t hear back from Pinterest as to why I was blocked, and after multiple emails my account was reinstated, but you might not want to risk it, just in case!
Use the strategy, but follow slowly – I’m now not following any more than 5 people in one go.
6. Create boards relevant to your niche/business.
My account was all over the place when I began to use it!
I had board on there about cryptocurrency, about natural childbirth, about birth affirmations, brand design and business!
While I’m multipassionate and support all of these things, there was no cohesive message or anything that drew them all together, meaning that viewers would most likely see my account as confusing and unfocussed.
And I did too!
So I archived some of my boards that weren’t really relevant to my message and brand, and created new ones that suited my brand more.
For example I got rid of ‘natural dolls’ that was part of a blog idea that never got to see the light of day, and my beloved French Barn board (but chateau interiors stubbornly stayed, because well, if you don’t like dreamy castles then you’re probably not my target reader anyway) 😉
Basically, when looking at your boards you want to consider whether each one is
- helpful to others and
- in alignment with your business idea / vision
My niche is relatively broad – creating an online business that allows you live the life you want. But it’s essentially about being a free spirit and so almost all of my boards reflect that. Yes, even the business and blogging ones.
(because running your own business gives you the ability to be a free spirit and teach, create, play, parent, and live how you want).
Do your boards reflect your business message, values, and help others? If not, archive them or set them to private. This will help communicate clearly to Pinterest what your account is about.
so – edit your boards!
A note about Pinterest board covers.
Should you have personalised board covers? I did SO much research around board covers! And honestly, I really don’t think it matters. Half of my boards now have covers and half don’t, resulting in this big mishmash, but somehow it still works!
Some people said it gives your account a cohesive, professional, polished look, others said it stops your top pins from being seen and they get obscured with a cover and your account ends up looking dull and impersonal.
I really haven’t seen much difference either way – but one thing that did at least make me feel good was having a cover image for each board that at least stood out and looked good and in alignment with my brand, whether that was a post or a cover I had designed.
To begin with I didn’t choose a board cover and they all ended up looking messy and random – now I choose similar fonts and colours and a topic I know my readers and followers want to know about.
7. Create An Interesting Pinterest Account Profile
Your photo – should ideally be professionally taken and LIGHT! Gloomy, blurry photos are often used by spammers, and we don’t want people thinking you are one of those, and logos look a bit impersonal. Use a good photo from the beginning, preferably of you!
Your text – how to get the extra wording on your headline! Another thing that took me ages to figure out yet is ridiculously simple once you know how (yep, so annoying)! is how to get extra characters on your headline.
This is a great place to stand out as it’s right at the top of your profile, yet when you’re filling out your profile you only get 65 characters – nowhere near enough!
I figured out that you can get the extra characters by editing your profile on your phone – how simple is that?!
So I went from Charlie KB to Charlie KB / Business + Blog Support / Passive Income
which instantly tells viewers what I do.
The About You Section
This is your opportunity to show off the most interesting things about you / your brand! Even though this site isn’t exactly a personal brand, more like a personal x business brand hybrid!, I kept this part about me as I feel personal brands are way more interesting. Plus, I’m the founder, so I can!
My profile lets people know I’m a 6 figure blogger / biz owner who stays home with her kids while worldschooling, that we are plant based and then gives a call to action telling viewers where to download my money journaling printable.
(get yours here and find out how to quickly shift your income and change your money mindset)
Your profile text is also a great place to include a call to action!
What’s interesting about you and your brand? it could be your values, location, life experiences, achievements – just make it relatable rather than like a CV list.
If you’re a brand rather than a personal brand, you could include your mission, achievements, locations, stockists, or contact details.
8. Test Drive Pinterest Ads!
Ok so when I started using Pinterest, it really did seem so painfully slow. This was mainly because I was learning something new every day and testing each strategy, and of course it only all started really working once I put it all together!
I quickly got fed up of low results and wondered if ads would be the answer. I’m unafraid to invest in ads seeing as that’s how I built my first six fig business entirely! So I thought I’d experiment with them.
To be honest I had no idea what I was doing and no real way to track the results!
But what I know is that I was spending about $6 per day to gain about 6-10 clicks to my site.
This was a much cheaper investment than facebook ads.
It didn’t provide me with any sustainable long-term traffic.
But if I kept going with ads, learned more and increased the budget, and ensure I had some sort of funnel in place to capture the traffic, they probably would seeing as I did gain site clicks.
I’m including this on my list of how I grew my Pinterest account.
I’m including it because I’m taking an educated guess, based on the fact that my pins had thousands of impressions and a lot more clicks while my ads were running, that it had some impact on the growth and engagement of my account.
I felt like it gave my account a valuable boost right at the start. And it definitely helped me to feel more confident that using Pinterest was a viable marketing strategy.
You can also optimise your ads for different goals. I chose website clicks, but you can also choose brand engagement and awareness. Brand engagement is designed to get you more follows and repins, rather than clicks to your site.
9. Join Group Boards
Joining group boards was the strategy that came most recommended when I was researching how to use Pinterest to promote my business. But… I had a massive aversion to this based on the sheer amount of emails I would need to send, followed by the fact that most posts told me not to expect a reply.
So I’ve actually grown my account without using group boards whatsoever, except for the ones I have joined on Tailwind!
So now you know – group boards are not an essential to growing your following and engagement in 2020!
But if you want to join some anyway, and see what they can do for you, Tailwind makes it easy.
10. Use rich pins
Rich pins means that all the info you embed into your pin when you upload it on to your site is carried over to Pinterest. It’s basically a more ‘official’ pin.
To set this up, you’re going to need a verified Pinterest account (follow the instructions under your account settings). You will also need a wordpress website.
If you aren’t on wordpress, this won’t work for you. (Check with your website provider for alternatives).
Next, you’re going to want to download the Yoast plugin, and install it.
(If you’re not using Yoast yet, I recommend it. I never used to bother with SEO because I had other ways to drive traffic to my site. But with my conscious decision to create a business relatively independent of social media, I am now using SEO as a way to generate more traffic to my site. Yoast makes that easy).
Next, you’ll want to head to the plugin in your WordPress sidebar, and head to Features.
Make sure the ‘advanced settings’ page is set to enabled, and then head to this link right here in a new tab in your browser. It will open Pinterest’s rich pin page, and all you need to do is enter your URL and click’ validate’.
From this point on, any pin that you’ve added to your site that you’re pinning, will come up with the information you’ve added to it already in your pin description.
Of course, this means you actually need to ensure your pin has the information you want to be found for in it!
How To Add Keywords To Rich Pins
Still awake? I did mention this was a mammoth pinterest tips guide, right? 😉 so now, you’re uploading pinterest images to your post, ready to pin and to be found by others too.
Here’s what you need to do to make sure those pins are going to get found over on Pinterest by other pinners!
1. Change the title of your pin.
When you upload a pin, it will upload with whatever title it already has. If it’s downloaded from Canva or another design site, it will most likely have some generic name like ‘Boattemplate123.jpg’ or similar.
You’re going to want to change this title.
You can do this in Canva before downloading the image. You can also change your filename if you’re uploading from WordPress. Just click on the image in your media library. Then edit where it says ‘image title’.
I personally try to do this in Canva because then I don’t have to remember to do it later.
But I do sometimes forget and then go back and edit it in WordPress later!
We also want to change the title and the description, as this is what gets featured on both Pinterest and Google.
So by changing them to include the key terms we want to get found for on Google and in Pinterest, we boost our results in both. Double win!
One note – try not to just stuff it full of keywords! You want your description to actually make sense.
Search engines are smart. They can tell when someone is stuffing descriptions with keywords for the sake of it, versus trying to provide genuinely useful content.
11. Create multiple pins for the same post
When I started on Pinterest I seriously missed a trick with this one.
That’s what Pinterest success is about really. Finding the hidden tricks! A bit like SEO for Google too.
And this one is so obvious when you think about it – but Pinterest doesn’t care that you’re uploading what is essentially the same pin, but with a different design, for the exact same post.
Pinterest actually wants you to do this because it keeps fresh new content coming on to the site!
So you can create 5-7 new pins for each post or piece of content you want to promote. This gives you essentially 5- 7 more chances for your pins to get noticed and shared! Ultimately driving more people back to your site.
12. Make Pinterest A Commitment
If you’re at the stage of business where you aren’t yet outsourcing, or you just want to get to know Pinterest yourself before you hand it over, or- like me – you just really love pinning! – you need to know thatPinterest wants you to be consistent.
When you can be consistent in posting, creating new pins, showing up in your community or tribe, and sharing other’s content, eventually, your pins go viral.
Your Pinterest account then flows like water without you having to do much at all.
Example – today I looked at the account of a site I sold almost two years ago. It’s currently got 39,000 engaged viewers every month.
Which is almost as much as I currently have, except this account last pinned something four months ago!
Which means the pins I originally created for the account over two years ago, have gained traction and are being repinned.
Those old pins are gaining that account and website traffic without the owners barely having to do anything at all.
But it takes a while to get to that place, so don’t give up!
Without some sort of consistent maintenance, these numbers could decline. Pins grow outdated or simply lost without continued pinning and promotion, which is why consistency matters.
So keep pinning, even when it doesn’t look like it’s working.
15. Track Your Results
I track my Pinterest results in four different ways, which maybe sounds a bit overwhelming but isn’t really. I track the following metrics
- site visits
I use Google Analytics, to track my site visits.
Tailwind to track my repins really easily.
and the rest is done just by checking my Pinterest account, under Activity. Or, if you’re on your desktop site, under your Business hub.
What I’m looking for in particular is what is working. Are my followers growing? Is my engagement growing? Am I gaining repins and shares? And perhaps most importantly – am I gaining visits back to my site?
Knowing what to track is largely based on your goals. And my goal with using Pinterest for business is always gaining visitors back to my site.
Surprisingly, even though my engagement, repins and followers have increased, this hasn’t reflected at all in traffic coming to my site! If I didn’t track this, then I wouldn’t know, or be able to take action.
What my stats show me right now is that I probably need ‘hotter’ pins that are getting pinned more. Meaning better design and copy.
But most of all I need to create more content. More posts = more pins = more chances of being found = more traffic!
Final Words On Pinterest Keywords, + Gaining Clicks With Your Pin Copy!
I mentioned using Keywords in your rich pins. But to make maximise your chances of getting found on Pinterest, you’ll want to make sure your pins contain keywords in your pin title and description. As well as on your image.
When creating the pin itself you’re going to need to really sell your post or content using your text on the image.
So for example
‘How To Make Vegan Brownies’
is going to stand out a lot less than
‘Want To Know The Secret To The World’s Best Vegan Brownies? – From A Michelin Starred Chef’
Also though, you’re going to want to make them short and snappy! (In the copy above, I’d add ‘From A Michelin Starred Chef’ as a piece of subtext in a graphic image, for example, so the text is broken up and is easier to read).
People browsing Pinterest are skim-reading, so you want to make your test instantly readable!
Now in your title you’re going to want to include very specifically what it is that your target client is searching for.
Exclude words like ‘want to know the secret to the’.
Nobody is going to be searching for ‘secret to the world’s best brownies. They’ll be searching for ‘best brownies’ instead.
In your description, you can include your title again, but also add in further info.
Try to include details that would really make your content stand out and appear unique, as well as your keywords.
For example, you could include
‘Vegan brownies – raw food desserts – simple vegan desserts for kids – sugarfree treats – how to make vegan brownies step by step’
I always like to add something personal in there too rather than just a ticklist of keyword searches, such as
‘how I made perfect raw vegan brownies on my first attempt’.
It’s not always necessary for SEO purposes, but I tend to click on pins and posts that feel personal.
I want people to relate to my posts, so I include descriptions with a personal touch.
Personal copy is important when we are swamped by blogs and content that aren’t always high-quality.
It makes people feel connected, rather than like they’re speaking with a spam account or internet marketer.
My Final Pinterest Marketing For Business Tip – Set Yourself Goals
Finally, setting yourself Pinterest goals can help keep you motivated. Especially when it feels like growth is agonisingly slow.
Final Thoughts On Making Pinterest For Business Really Simple
Pinterest can be the fastest and best route to gaining traffic to your website.
If you take away anything from this post, my number one tip would be to use Tailwind. The tribes function gets your pins seen!
It’s been a lifesaver for me during our move from Thailand to New Zealand. Our flight was 40 hours via three stops and I literally felt all over the place! I definitely wasn’t thinking about Pinning!
The whole point of this blog is to understand how to make business easier and better. Tailwind helps you save time, so I’m a convert.
However if you feel like you’ve got info overload, then consider hiring a Pinterest VA.
You can use jobsites like Fiverr and Upwork to find someone who is an experienced Pinterest assistant.
I hope this mammoth post on how to use Pinterest to promote your business has helped you!
By now you should have a solid understanding of what Pinterest is, and how to use it.
Leave me a comment below if you have any questions!
UPDATE – this post was originally written in 2018. It has been updated in 2020 to reflect the current Pinterest changes and updates. In 2020, Pinterest is still an undervalued and incredibly valuable tool to grow your business.